Elastic was recently honored with a Webby nomination in the “Websites: Education” category for MyGarbology, an interactive website produced in partnership with Westernized and NatureBridge. The 16th Annual Webby Awards, presented May 1st, included 10,000 submissions that yielded approximately a mere 100 nominees. EC produced the online game site from start to finish led by EC’s Drew Fiero and Westernized’s Brandon Grande, creating fun, playful characters and illustrations that educate consumers about the perpetually occurring question of, “Where does my waste go?” (Click here to find the answer!)

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After starting out with a few concepts:

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The team created the perfect feel and mood for the design concept on the interactive website:

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CREDITS
Creative Director: Drew Fiero
Executive Producer: Brandon Grande
Art Director/Lead Designer: Carlos Tsoi
Developers: Fernando Toledo, Aby Nimbalkar
Interactive Designer: Eddie Yun Shieh
Sound Design: Sirius Sound

Aruba Networks, a Silicon Valley company that provides next-generation network access solutions for the mobile enterprise, asked Elastic to help develop their MOVE campaign.  MOVE, an acronym for their Mobile Virtual Enterprise (MOVE) architecture, unifies wired and wireless network infrastructures into one accessible solution.  For the campaign, Elastic created the brand logo for MOVE, as well as the swoosh animation that ignites the logo.  Elastic also produced a series of campaign videos called “Good Move, Bad Move” which feature main character Michael, an IT Helpdesk employee.  Each scene in the video series shows what happens to Michael when companies choose to take advantage of Aruba Networks and what may happen if they don’t.  Aruba’s products and benefits are featured in each comedic promo video, and all of the “Good Move. Bad Move.” videos can be found here.

Credits:

Executive Producer: Drew Fiero
Producer: Geri Logan
Director: Zach Freyer
Editors: Leif Salvesen and John White
Sound Design: Sirius Sound
Aruba Networks Producer: Bobby Guhasarkar

Elastic Creative was recently called upon by Google to produce four featurette videos introducing Google’s latest cloud-based entertainment system, Google Play. Accessible via the web or Android device, Google Play allows users to shop, watch and download media to their tablets and phones. Consumers can watch movies, read ebooks, download apps and games, and listen to music all through Google’s newest content service tool.

Each beautifully crafted video incorporates CG animation, tightly composited content, and graphics paired with VO narration, a hip music track and sound design. All were conceived, developed and produced at Elastic Creative. The Elastic team worked closely with Google Product Marketing Manager, Jason Shafton and Producer, Michelle Ortega to ensure the process was seamless and the products were flawless. The four videos were then optimized and launched to coincide with Google’s public announcement. Shown below is “Google Play: Movies”, while you can find other versions here.

Credits
Google:
Product Marketing Manager: Jason Shafton
Producers: Yovel Shwartz and Michelle Ortega
Writer: Jason Shafton

Elastic Creative:
Art Direction & Design: David Rickles
Produce/Post Supervision: Carlos Cabrales
Editorial/Asst. Produce: John White
3D/2D Animation & Compositing: David Rickles, Ryota Saito, Alec Cummings,
Zack Freeman, Christoffer Bjerre
Sound Design: Shane Watson/Sirius Sound

Elastic Creative was called upon by Google producer, Yovel Schwartz, to produce a launch video for Google’s latest mobile application. Google Currents is a new mobile app that lets you enjoy free online magazines and other content via smartphones and tablets. The expedited and well-executed video consisted of a green screen shoot, editorial, motion graphics, and one snazzy little bit of original music by Sirius Sound artist, Shane Watson. Creative Director for Westernized, Marcello Grande, adds, “Every creative piece fell into place just as quickly as the content does within Currents. Our incredible team without time to spare or sleep to have, made the entire process a pleasure. Even at 3 a.m., the project was team building at its finest!”

Google – Current Launch Video

YouTube http://www.youtube.com/watch?v=5LOcUkm8m9w

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Credits:
Project Manager: Jason Shafton
Google Producer: Yovel Schwartz
Shoot Director: Jesse Eisenhardt
Creative Director: Marcello Grande
Producers/Post Supervisors: Carlos Cabrales and Brandon Grande
Post Editor: Scott Bartholomew
VFX Sup: Nathan Hackett
Motion Graphic Artists: Carlos Tsoi, Christian Casteneda, Jon Lewis, Marco Salsiccia, Zack Freeman
Original Music/Sound Design: Sirius Sound

Google’s Research and Production teams have approached Elastic Creative to produce a string of videos that showcase Google’s Marketing Applications, which highlight recent research analysis conclusions about these products.

The basic idea behind the four videos was to make them simple and accessible. On the visual side of things, Elastic Creative thought, “Why not throw in some fun?” Using classic illustrator techniques, iconic games, and Jazz albums as an inspiration, Elastic artists took dynamic visuals into a Google-stylized world, which helped move the information-packed scripts along in a fun and playful way.

Google – Gaming Insights

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Credits:
Art Direction – David Rickles
Design – David Rickles / Carlos Tsoi
Writer/Director – Bill Groshelle
Production Artists – David Rickles / Carlos Tsoi / Jaan Shenberger
Producer/Post Sup. – Carlos Cabrales
Sound – Sirius Sound

Google – 5 Truths

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Credits:
Art Direction – Carlos Tsoi
Design – Carlos Tsoi/Allison McBeath
Writer/Director – Bill Groshelle
Production Artists – Dylan Champagne / Allison McBeath
Producer/Post Sup. – Carlos Cabrales
Sound – Sirius Sound

Google – Analytics

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Credits:
Art Direction/Director – David Rickles
Design – David Rickles / Carlos Tsoi
Production Artists – David Rickles / Carlos Tsoi
Writer – Renee Crawshaw
Producer/Post Sup. – Carlos Cabrales
Sound – Kent Carter

Google – YouTube vs TV

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Credits:
Art Direction/Design – Carlos Tsoi
Writer/Director – Bill Groshelle
Production Artists – Marco Salsiccia / Janelle Falcone
Producer/Post Sup. – Carlos Cabrales
Sound – Sirius Sound

Salt Branding came to us with the design challenge of resurrecting the Milliken logo, as though Mr. Milliken himself were writing it. In keeping with Milliken’s historical and innovative vision of leading the world’s largest textile and chemical manufacturer, our team of digital alchemists got their hands dirty and physically sculpted the new logo out of Plexiglass. Pieces of foam were used as stoppers for the fluid, which was concocted out of a strategic mixture of corn syrup and blue food coloring. After several test experiments, the approved shots of the flowing liquid were composited and polished off. One of the creative’s on the job, Hernan, adds, “It was nice having the freedom to explore, I had a blast.” The model of the Milliken logo hangs in approval at Milliken’s home base in Spartanburg, SC.

Featured in: BRAND NEW

Milliken Logo Reveal from Elastic Creative on Vimeo.

CREDITS
Agency: Salt Branding
Client: Milliken

Drew Fiero, Director
Geri Logan, Producer
Tomas Tucker, Director of Photography
Brandon Blizard, Compositor
Christopher Bjerre, Compositor
Hernan Santander, Compositor

Logo Animatic

Milliken animatic from Elastic Creative on Vimeo.

Production Stills

Event production company, InVision Communications, turned to Elastic to direct, design, and animate the headline video for Cisco Partner Summit.  The design of the open was then extended across the entire look and feel of the show including large panoramic images that served as titles and backgrounds for the Power Point presentations.

With a four-hour time limit for the shoot, Elastic researched and compiled a thorough shot list for the cyclist’s journey across the globe prior to moving to the green screen. EC collaborated with Acme Scenery to create a camera and bicycle rig that provided flexibility for a wide variety of shots and fluidity of motion for the cyclist’s turns and sprints.

How the Bike Rig worked:

BikeCurve from Elastic Creative on Vimeo.

Cisco OTG Show from Elastic Creative on Vimeo.

“This was a fun opportunity for us, Cisco specifically asked for something that wasn’t your average corporate video and we had a great time doing it.” said Elastic director, Drew Fiero.  Working closely with Westernized Productions, EC was able to staff up to a team of 12 animators to complete the open on a tight schedule.  Fiero added, “We were able get out the light table and animation stand and do some traditional cell animation.”

Cisco Own the Game from Elastic Creative on Vimeo.

Example of animated lines cycles:

animatedLines from Elastic Creative on Vimeo.

CREDITS
Agency: InVision Communications
Executive Producer: Angela Cosentino
Production Company: Elastic Creative
Director: Drew Fiero – Elastic Creative
Design & Art Director: Marcello Grande – Westernized Productions
Animation: Elastic and Westernized

AT&T came to us to produce a :90 sec opening video from concept to completion.

Based on a photographic image provided by AT&T, EC designed an initial icon for the network. We then utilized the structure and language of this icon to animate the piece, covering each of the major aspects of AT&T’s network. The goal was to show both strength of structure and fluidity of response. The video is used to open high level strategy meetings and has received high praise.

What do you do with a small budget, but big expectations?

You come up with a simple concept and do it well.

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Delphi productions came to us to design, direct, and program 4 multi touch tables and a 20 ft multi touch wall.  Since this was both Delphi and EC’s first multi-touch project there was quite a bit of research to be done.

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